1.Viral advertising is the buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. The campaign was successful because it held one of the most important things which is marketing and this is important because this is what you use to push a certain product. This was also important because you also have the message which is what you are trying to get across and you have the receiver the person who receives the message.