1.People who create the actual ads form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed on a project-by-project basis. You also have the account executive that needs to be sufficiently aware of the client's needs and desires that can be instructed to the agency's personnel and should get approval from the clients on the agency's recommendations to the clients.You also have the production department, the ads created by the copywriter and art director would be nothing more than words and pictures on paper. You also have a creative director and a production artist.
What is your favorite part of advertising and what do you think of it. do you think it is necessary?